Place the lozenge in your mouth and roll it around until the lozenge dissolves. Each lozenge may take about 15-20 minutes to be fully consumed. This lozenge is designed to deliver nicotine into your system through the lining of your mouth, not in your stomach like most other medicines. It is important to minimize swallowing the dissolved medicine in these lozenges so that it can be properly absorbed in your mouth. Do not bite, chew or swallow the lozenge whole.